Legal Counsel - Marketing
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Your New Role
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This position is based in Shanghai and reports to the China Legal Director. The role will act as a key legal business partner to the China Marketing team, providing comprehensive legal support on marketing and advertising activities across all media and platforms
Provide legal advice and support to the China Marketing team on all matters related to marketing and advertising activities across traditional, digital, and emerging media.
Review and advise on marketing materials, promotional campaigns, product claims, packaging, and labeling to ensure compliance with PRC advertising, consumer protection, and food-related laws and regulations.
Interpret relevant laws and regulations and coordinate closely with internal Regulatory Affairs and Nutrition teams.
Manage and support the defense of advertising challenges, complaints, and regulatory or government inquiries.
Deliver internal training and education to business stakeholders on advertising and marketing legal risks, and develop processes, templates, and guidelines to enhance marketing efficiency while maintaining compliance.
Coordinate and manage external law firms on marketing-related litigation, investigations, and regulatory matters.
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