1、Lead the end-to-end product management for NSCLC indication launch, from planning and execution through to post-launch lifecycle management: develop and implement the overall product strategy, (including market positioning, target customer segments, competitive analysis, and differentiation advantages) in collaboration with key internal stakeholders, ensuring alignment with overall business goals and continued market success
负责非小细胞癌新产品发布的端到端产品管理，从规划和执行到发布后的生命周期管理：与关键内部利益相关者合作，制定和实施整体产品战略（包括市场定位、目标客户群体、竞争分析和差异化优势），确保与整体业务目标一致并持续取得市场成功。
2、Manage central and regional marketing teams, providing guidance, mentorship, and performance oversight.
管理中央及区域市场团队，提供指导、辅导和绩效监督
3、Lead central and local marketing team to fully implement Drive market research to analyze industry trends, competitive analysis and customer insights, to shape product positioning, messaging, and go-to-market strategies.
领导中央及地方营销团队全面落地执行：开展市场调研，分析行业趋势、竞品情况与客户洞察，以此确立产品定位、沟通话术及上市推广策略。
4、Collaborate closely with Regulatory affairs, Medical Affairs, Market Access teams to ensure new products seamless execution of product initiatives and comply with regulations
与注册、医学、市场准入等部门紧密合作，确保新产品符合法规要求并按时上市。
5、Provide product knowledge and market strategy training to the sales team to ensure they are equipped to promote new products.
为销售团队提供产品知识和市场策略的培训，确保团队具备推广新产品的能力。
6、Track post-launch product performance analyzing key metrics and market feedback to optimize product strategies and drive growth.
监控产品上市后的市场表现，及时调整策略以优化销售和市场份额。
7、Ensure the timely delivery of key milestones for the launch, including coordination of resources, budgets, and timelines.
负责新产品上市项目的预算编制与执行，确保资源合理分配
