Leading FMCG
Legal Counsel - Marketing
食品饮料
法律
上海
5-10年
本科
¥35 - 51K15薪
公司介绍
Our client is a leading FMCG group with a strong and long-established presence in China. The company is recognized for its high-quality standards, strong brands, and commitment to responsible marketing and regulatory compliance.
职位描述
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Your New Role
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This position is based in Shanghai and reports to the China Legal Director. The role will act as a key legal business partner to the China Marketing team, providing comprehensive legal support on marketing and advertising activities across all media and platforms
Provide legal advice and support to the China Marketing team on all matters related to marketing and advertising activities across traditional, digital, and emerging media.
Review and advise on marketing materials, promotional campaigns, product claims, packaging, and labeling to ensure compliance with PRC advertising, consumer protection, and food-related laws and regulations.
Interpret relevant laws and regulations and coordinate closely with internal Regulatory Affairs and Nutrition teams.
Manage and support the defense of advertising challenges, complaints, and regulatory or government inquiries.
Deliver internal training and education to business stakeholders on advertising and marketing legal risks, and develop processes, templates, and guidelines to enhance marketing efficiency while maintaining compliance.
Coordinate and manage external law firms on marketing-related litigation, investigations, and regulatory matters.
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职位要求
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6–8 years of legal experience, combining top-tier law firm experience and in-house experience within FMCG companies (food or nutrition industry experience is strongly preferred).
Hands-on experience in reviewing marketing and advertising materials is essential.
Solid understanding of PRC advertising law, consumer protection law, and food-related regulatory frameworks.
PRC legal qualification is mandatory.
Strong communication and stakeholder management skills, with the ability to work effectively in a fast-paced, commercial environment.
Proactive, detail-oriented, and business-minded.
咨询顾问
Mark Yuan
Senior Consultant
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