Pharma MNC
Marketing Manager
制药
销售与市场
上海
10年以上
本科
¥55 - 60K15薪
职位描述
1、Lead the end-to-end product management for NSCLC indication launch, from planning and execution through to post-launch lifecycle management: develop and implement the overall product strategy, (including market positioning, target customer segments, competitive analysis, and differentiation advantages) in collaboration with key internal stakeholders, ensuring alignment with overall business goals and continued market success
负责非小细胞癌新产品发布的端到端产品管理，从规划和执行到发布后的生命周期管理：与关键内部利益相关者合作，制定和实施整体产品战略（包括市场定位、目标客户群体、竞争分析和差异化优势），确保与整体业务目标一致并持续取得市场成功。
2、Manage central and regional marketing teams, providing guidance, mentorship, and performance oversight.
管理中央及区域市场团队，提供指导、辅导和绩效监督
3、Lead central and local marketing team to fully implement Drive market research to analyze industry trends, competitive analysis and customer insights, to shape product positioning, messaging, and go-to-market strategies.
领导中央及地方营销团队全面落地执行：开展市场调研，分析行业趋势、竞品情况与客户洞察，以此确立产品定位、沟通话术及上市推广策略。
4、Collaborate closely with Regulatory affairs, Medical Affairs, Market Access teams to ensure new products seamless execution of product initiatives and comply with regulations
与注册、医学、市场准入等部门紧密合作，确保新产品符合法规要求并按时上市。
5、Provide product knowledge and market strategy training to the sales team to ensure they are equipped to promote new products.
为销售团队提供产品知识和市场策略的培训，确保团队具备推广新产品的能力。
6、Track post-launch product performance analyzing key metrics and market feedback to optimize product strategies and drive growth.
监控产品上市后的市场表现，及时调整策略以优化销售和市场份额。
7、Ensure the timely delivery of key milestones for the launch, including coordination of resources, budgets, and timelines.
负责新产品上市项目的预算编制与执行，确保资源合理分配
职位要求
Must-Have Criteria 必备条件
Extensive knowledge and expertise in lung cancer field, including treatment options, market trends, and the clinical landscape.
具备肺癌领域深厚专业知识，熟悉治疗方案、市场趋势及临床诊疗格局。
Proven track record in product management, with direct experience leading pharmaceutical or biotech product launches and lifecycle management.
拥有成熟的产品管理经验，具备制药或生物科技企业产品上市及全生命周期管理的成功经验。
Exceptional collaboration skills, with the ability to work effectively across departments and with external partners to drive product success.
具备出色的协同合作能力，能够高效跨部门及与外部合作伙伴协作，推动产品取得成功。
Other Qualifications 其他任职要求
Good KOL relationship in lung cancer is preferred.
拥有肺癌领域良好的专家（KOL）资源者优先。
Prior team management experience is preferred.
有团队管理经验者优先。
Excellent interpersonal and communication skills, ideally with good written and oral English communication skills with the ability to influence and engage both internal teams and external stakeholders.
具备优秀的人际沟通能力，英语读写及口语能力良好者优先，能够影响并联动内部团队及外部相关方。
Has demonstrated planning ability and strong organizational skills.
具备良好的规划能力与出色的组织统筹能力。
Self-starter and solution oriented.
工作主动积极，以解决方案为导向。
Technical skills: familiar with PPT and excel.
办公技能：熟练使用 PPT 与 Excel。
Good oral English skill is preferred.
英语口语流利者优先。
Interpersonal skills 人际能力
Logical, Result oriented, demonstrate sense of urgency while balance the needs of others.
逻辑清晰、结果导向，具备工作紧迫感，同时兼顾他人需求。
咨询顾问
Leona Huang
Team Manager-Pharma Commercial
分享